Trivandrum Begins India's slow food Revolution.
1940 India by Azad follows all that is defined by the Slow Food Movement.
1940 India by Azad is probably India’s First Slow Food Restaurant Chain and perhaps the only one in India now.
The Slow Food movement was founded in Italy in 1986 by Carlo Petrini.
Slow Food is a movement that promotes the enjoyment of food that is good, clean, and fair. It’s an alternative to fast food, emphasizing local ingredients, traditional cooking methods, and sustainable practices.
Key Principles of Slow Food.
Good: Enjoying food that is flavourful, seasonal, and part of local culture.
Clean: Food production and consumption that doesn’t harm the environment, animal welfare, or human health.
Fair: Ensuring fair prices and conditions for all involved in the food system, from farmers to consumers.
What Slow Food Promotes.
Local food: Using ingredients grown and produced locally, supporting local farmers and small businesses in the neighbourhood locale.
Traditional cooking: Preserving traditional recipes and cooking techniques passed down through generations.
Biodiversity: Protecting the diversity of plants and animals, especially those used in food production.
Sustainable practices: Encouraging environmentally friendly farming methods and reducing food wastage.
1940 Campaign Against Food Wastage
1940 campaigns against food wastage and has introduced appropriate portion size at reduced prices to avoid food wastage totally. 1940 is spearheading India’s slow food revolution from Trivandrum, the southern-most capital city of India.
1940 India by Azad is the world’s first slow-food-fast-service ethnic restaurant category, perhaps.
Newsletter
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Happy News!
We are happy and thankful for the special coverage of the 1940 India by Azad story by all the leading national news media of India.
“Country’s first slow food fast service ethnic restaurant is launched by Azad Corporate House.”
Deshabhimani May 29, 2025
The 1940 Philosophy.
1940 India by Azad is not just an idea or a concept. It’s a philosophy. It’s a movement... Read More.
“A restaurant brand with an 85-year-old legacy in Indian food, Azad Corporate House has launched 1940 India by Azad.”
Times of India June 12, 2025