Aligning with the slow food movement by itself is a sustainable initiative. And more than anything our commitment to explore and experiment with the ‘Great Indian Desi Tastes’ is a way of sustainable practices as Indian traditional practices in food by itself holds the roots of sustainability in its DNA.

Reducing Plastic Usage: To start with, at 1940 we cut down the use of plastics drastically. 95% of the 1940 packaging use only bio-degradable materials.

Avoiding Food Wastage: 1940 has experimented with the right portion size at reduced prices to avoid food wastage in the society.

Campaigns in Society against Food Wastage: 1940 campaigns against food wastage in the society by creating awareness in the communities.

Fair Practices: We at 1940 treat our employees, suppliers, vendors, associates and all who do business with us fairly.

To practice sustainability, all the people the brand associates with, must understand what sustainability is. The following brief note may help you get a direction on sustainability.

What is Sustainability

Sustainability, in its broadest sense, refers to the ability to maintain something at a certain rate or level. In the context of the environment and human society, it means using resources in a way that meets present needs without compromising the ability of future generations to meet their own needs. This involves balancing environmental protection, social equity, and economic viability.

Environmental Sustainability

Focuses on protecting natural resources, minimizing pollution, and conserving biodiversity to ensure the health of ecosystems. This includes reducing greenhouse gas emissions, conserving water and energy, and promoting responsible waste management.

Social Sustainability

Emphasizes social well-being, equity, and justice. This involves ensuring fair labour practices, access to education and healthcare, community participation, and promoting cultural diversity.

Economic Sustainability

Focuses on creating a stable and prosperous economy that can support both present and future generations. This includes promoting responsible business practices, investing in sustainable technologies, and ensuring that economic growth does not come at the expense of the environment or social equity.